Motivation Blog

  • Leveraging Holidays in your Sales & Marketing Back

    Holiday's might be more important than you think. Simply put, we hold onto holiday traditions because they add meaning to our celebrations, and help bond us to those we love.

    In sales & marketing, leveraging holidays is a great way to help build value and create urgency. Mother's Day is this weekend and what better way to celebrate Mother's Day than to offer a special incentive to give back to your customers and help motivate consumers to purchase.

    According to Eric Sampson of Entrepreneur Magazine, during the holidays, companies have a chance to capture loads of new customers. Ad impressions get a 50 percent boost, CTRs skyrocket 100 percent, direct traffic grows 150 percent, average order values rise 30 percent and conversion rates increase 60 percent. 

    Many companies forget to incorporate holidays into their sales & marketing strategies, or only focus on the major holidays.  Keep in mind, when offering a special in your sales or marketing process, you have to have a reason as to why your offering that special.  For example our clients offer a cruise for two with purchase of their products and tie in the special to a holiday.  In the example pictured, the tag line says: Best Valentines Day Special Ever! Get a Dream Cruise for 2 with flooring purchase.

    See a list of additional 2017 holidays below:

    January Holidays

    January 1 – New Year’s Day – Celebrate, plan, vision cast – everything’s new

    January 16 – National Religious Freedom Day – Unofficial US holiday to celebrate religious freedom

    January 16 – Martin Luther King, Jr. Day – commemorates the life of Martin Luther King, Jr, a civil rights leader in America. (Changes yearly, always the 3rd Monday of January)

    January 22 – National Hugging Day – Unofficial US holiday to give hugs

    January 28 – Chinese New Year – celebrated by Chinese communities globally, it is the first day of the Chinese calendar (Changes annually, based on lunar calendar)

    February Holidays

    February 2 – Groundhog Day – a fun holiday based on the myth that a groundhog comes out and predicts whether winter is coming to an end or continue for another 6 weeks.

    February 5 – Superbowl Sunday – the final NFL Championship match in the US and most watched TV event of the year. (Changes annually, usually the 1st Sunday in February)

    February 4 – World Cancer Day – global observance to raise awareness and promote research

    February 13 – World Radio Day – a UN day that celebrates radio providing education, information, and freedom of expression.

    February 14 – Valentine’s Day – celebrating romantic love.

    February 20 – President’s Day – US holiday honoring the work of presidents & celebrating George Washington. (Changes annually, always the 3rd Monday of February)

    February 20 – World Day of Social Justice – a UN observance day to promote the eradication of poverty.

    March Holidays

    March 4 – World Wildlife Day – UN day to raise awareness for endangered species and plants

    March 8 – International Women’s Day – UN day to celebrate the achievements of women throughout history.

    March 14 – National Pi Day – Unofficial US holiday to the Pi (3.14…) and also pie.

    March 17 – St Patrick’s Day – festive holiday to commemorate Ireland’s patron saint.

    March 20 – International Day of Happiness – UN day to recognize and promote the pursuit of happiness.

    March 20 – First Day of Spring – the spring equinox, where the length of day and night are almost equal

    March 21 – World Poetry Day – UN day to appreciate and celebrate poets.

    March 22 – World Water Day – UN day to raise awareness for the importance and need for water.

    April Holidays

    April 1 – April Fools Day – Get in on the fun and post something silly

    April 2 – World Autism Awareness Day – global observance to raise awareness for people with autism, especially children

    April 7 – World Health Day – UN day to promote global health

    April 14 – Good Friday – global Christian holiday commemorating the death of Jesus (Changes annually, based on the lunar calendar)

    April 16 – Easter – a global Christian holiday celebrating the resurrection of Jesus from the dead (Changes annually, based on the lunar calendar)

    April 22 – Earth Day – global holiday to raise awareness & appreciate the environment

    April 25 – World Malaria Day – global day to raise awareness for malaria treatment efforts

    April 30 – International Jazz Day – UN day to recognize and appreciate the contributions of jazz

    May Holidays

    May 3 – World Press Freedom Day – global holiday to focus on the importance of freedom of press as a basic human right

    May 4 – Star Wars Day – Unofficial cultural holiday to celebrate Star Wars – “May the Fourth” sounds like “May the force be with you.”

    May 5 – Cinco de Mayo – festive Mexican holiday celebrated in Mexico & the US for the defeat of the French army

    May 5 – National Day of Prayer – US holiday to call on people of different faiths to pray for the nation

    May 14 – Mother’s Day – global day to show appreciation to mothers and mother figures (Changes annually, always the 2nd Sunday of May)

    May 15 – International Day of Families – global day to recognize the importance of families

    May 29 – Memorial Day – US holiday to commemorate those who have died in military service (Changes annually, always last Monday in May)

    June Holidays

    June 2 – National Donut Day – Unofficial US holiday to celebrate donuts (Changes annually, always 1st Friday in June)

    June 5 – World Environment Day – UN day to raise awareness for the environment

    June 8 – World Oceans Day – UN day to raise awareness for the importance of oceans

    June 14- Flag Day – US holiday to commemorate the US flag

    June 18 – Father’s Day – global day to show appreciation to fathers and father figures (Changes annually, always the 3rd Sunday of June)

    June 20 – First Day of Summer – the longest day of the year

    July Holidays

    July 4 – Independence Day – US holiday to celebrate the declaration of independence from Great Britain

    August Holidays

    August 7 – International Day of Friendship – UN day to celebrate the role of friendship (Changes annually, always the 1st Sunday in August)

    August 12 – International Youth Day – UN holiday to celebrate & promote the efforts of youth in society

    August 19 – World Humanitarian Day – UN day to honor humanitarian work

    September Holidays

    September 4 – Labor Day – US holiday to celebrate contributions of labor associations (Changes annually, always the first Monday of September)

    September 5 – International Bacon Day – Unofficial day to celebrate the love of bacon

    September 8 – International Literacy Day – UN day to raise awareness for literacy issues

    September 19 – International Talk Like a Pirate Day – unofficial day to have fun talking like a pirate

    September 22 – First Day of Fall – the autumnal equinox, where the length of day and night are almost equal

    October Holidays

    October 5 – World Teacher’s Day – UN day to celebrate commemorate the role of teachers

    October 16 – World Food Day – UN day to raise awareness for the issues of food supply & distribution

    October 31 – Halloween – a global festive holiday to celebrate with costumes and horror themes

    November Holidays

    November 2 – All Soul’s Day / Day of the Dead – a festive Mexican holiday to honor the dead

    November 11 – Veterans Day – US holiday to honor all who have served in military service

    November 23 – Thanksgiving – US holiday to show gratitude (Changes annually, always the 4th Thursday in November)

    November 24 – Black Friday – US day where business offer the largest sales of the year (Changes annually, always the Friday after Thanksgiving)

    November 25 – Small Business Saturday – US day to promote shopping at small business (Changes annually, always the Saturday after Thanksgiving)

    November 27 – Cyber Monday – US day where online stores offer sales (Changes annually, always the Monday after Thanksgiving)

    November 28 – Giving Tuesday – US day to promote donating & volunteering to charitable causes (Changes annually, always the Tuesday after Thanksgiving)

    December Holidays

    December 10 – Human Rights Day – UN day to raise awareness for the Universal Declaration of Human Rights

    December 21 – First Day of Winter – the shortest day of the year

    December 25 – Christmas – global Christian holiday to commemorate the birth of Jesus, also a universal holiday for gift-giving

    Caleb
    May 10, 2017
    0 Comments
    Share on Twitter Share on Facebook